This is where ideas come out and play
The Backyard Brain Trust gives leading enterprises the unique space and tools needed to ideate, validate and build modern business solutions, fast.
Ideas need room to breathe, free from the fetters of bloated budgets and corporate bureaucracy. With the right team, the right mindset, and some space to explore what’s possible, we are able to turn business challenges into opportunities for innovation and growth. This space is what we call the backyard, and those who gather here come to build the future in real-time.
Innovation doesn’t happen in the board room with a bunch of people that think in exactly the same way—it happens when people from different domains, with different ideas and experiences come together to solve hard problems. The opportunities we pursue are born from collisions of diverse perspective.
WHAT TO EXPECT
Select an initiative for more information and to apply to join as a domain expert or technology provider.
The Backyard Brain Trust starts with a gathering (online, while COVID runs its course) that brings together technology partners, domain experts and end customers around a specific business challenge or opportunity.
We work together to translate business opportunities into actionable solution plans. Every role needed to deliver a complete solution (all of the wedges) will be present and ready to contribute. From there ideas are exchanged, alliances are formed and guided collaboration happens to arrive at a viable solution quickly.
There is a chasm—on one side are the companies of the world, each with unique business challenges and opportunities. On the other side is the ever- expanding universe of emerging technologies. Closing this gap is hard, expensive, and many times, daunting.
A NEW MODEL
The Backyard Brain Trust disrupts traditional models by enabling value-based innovation within a framework that leverages a trusted network of technology hardware, software, services and expertise that come together to ideate and deliver modern business solutions, in real-time.
The Digital Orchestrator
The Backyard Brain Trust leverages the skill-sets of Digital Orchestrators—experts who help shape new products, solutions, and business models. They work with innovation leaders and companies to deeply understand business challenges and opportunities, and conceive new and exciting solutions. Our Digital Orchestrators know technology, but more importantly they understand the “art of the possible” and how to build solutions that deliver real value while balancing the the tradeoffs of ROI versus technical complexity and risk.
The Solution Registry
Sometimes a desired solution already exists, someone else in our network has built it — or something very close to it — already. In that case, our Digital Orchestrators bring together the end customer, route to market, and all the wedges necessary to start working.
For new desired solutions, our Digital Orchestrators determine the necessary components required which we categorize in the four main areas of technology hardware, software, services and experts. These wedges often include sensors, edge hardware, network connectivity, an IoT platform, a cloud platform, software developers and designers, technicians to install components in the field, consultants to train users, and support resources to keep things working.
The Route to Market
Once a solution has been created, it can quickly and seamlessly be taken to a larger market by leveraging strategic partners in the network that have deep and extensive relationships with customers around the world.
If you are interested in becoming a
Digital Orchestrator, lets talk.